news
May 9, 2013
POST NEW BILLS: Imagination, Art and Sustainability
"Imagination is the most renewable source of energy humans have."
In order to explore the process of art and social practice, I produced a short documentary, POST NEW BILLS: The Story of Green Patriot Posters.
The film, directed and produced by Susannah Tantemsapya and Creative Migration, tells the story of a highly acclaimed multimedia design campaign,
Green Patriot Posters, that challenges artists to deepen public understanding about climate change.
Through print media, public space and digital culture, the campaign has reached five million people. And POST NEW BILLS is the the first official film selection of the Green Patriot Posters campaign and will be featured in its traveling solo exhibition launching at Design Museum Boston in 2014.
Interviews with Shepard Fairey, DJ Spooky, Michael Beirut, Dmitri Siegel, The Canary Project and Mathilde Fallot are featured in the film which was shot on location in San Francisco, Los Angeles, Ventura, New York, Paris and Stockholm.
Documenting the Green Patriot Posters campaign was a transformative experience for me and many others. My life became more sustainable from the choices I make about the food I eat, to reducing my consumption of consumer goods. My ultimate goal is ZERO WASTE and while I'm not there yet, I get to practice every day.
Watch the teaser...maybe you, too, will get inspired.
Apr 21, 2013
Mar 28, 2013
BEYOND SUSTAINABILITY - Annual Benefit for Creative Migration
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Creative Migration is a nonprofit organization that produces documentaries about art and social engagement. We are expanding our established programming to focus on implementing sustainable practices for film, art, travel, culture and lifestyle. Join a dynamic community of artists, filmmakers, creatives and social entrepreneurs for our ZERO WASTE event with Sustain LA and enjoy...
For tickets, event details, directions, parking & FAQ's visit: creativemigration.eventbrite.com Facebook and Twitter #beyondsustainability #creativemigration FAQs - creativemigration.org/beyond-sustainability-faqs Press for Creative Migration: |
Jan 17, 2013
White House Equal Futures App Challenge Workshop
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I was thrilled to be a co-host and social media consultant for the White House Equal Futures App Challenge held on Jan. 5th in Los Angeles, CA. Our goal was to create apps that inspire girls and young women to serve as leaders in our democracy. In September 2012, President Obama launched a global call initiative, the Equal Futures Partnership, to empower women and girls. The White House Council on Women and Girls created the app challenge to support this mission and a series of "mini-codeathons" were held simultaneously in Philadelphia and Boston. The L.A. event brought together 60 participants, including elementary to college-aged girls and seasoned technologists from local Google HQ and other Silicon Beach top talent. They worked together in teams to articulate problems, define solutions, UX prototype and build apps to submit to the challenge. The event was held at Cross Campus in Santa Monica and was co-hosted by Digital LA and Silicon Beach Women, led by core team members Koren Nelson of Koren Nelson Design, Shirin Salemnia of PlayWerks, Lora O’Connor of CitizenGlobal and Heather Rees of Excellerator. Keya Dannenbaum, founder of political startup, ElectNext, hosted the national forum on Google Hangout. Sarah Hurwitz, Senior Advisor to the White House Council on Women and Girls and Senior Presidential Speechwriter, and Brian Forde, Senior Advisor to the U.S. CTO Todd Park, for Mobile and Data Innovation, joined via video conference. The workshop facilitators were Kevin Winston, CEO and Founder of Digital LA, and Beverly Macy, a thought leader in the power of social media and the author of The Power of Real-Time Social Media Marketing. On hand to offer inspiration and motivation on women’s leadership were Actor/Activist Sharon Lawrence (left) of Women In Film, who currently stars in the feature film, Middle of Nowhere, winner of the Sundance directing award; and Jodie Evans, Board Chair of Women’s Media Center and spokesperson for Eve Ensler’s upcoming global event, One Billion Rising. Submitted apps will be judged by a prestigious panel including Jack Dorsey, founder of Twitter and Square, Geena Davis, actor and founder, Geena Davis Institute on Gender and the Media and Chair of the California Commission on the Status of Women, as well as US Secretary of Labor, Hon. Hilda Solis. Response to the day was overwhelmingly positive. Murriel Calaycay, Director of Business Development, Girls in Tech - LA said “Our team had a blast sharing ideas and the event was a terrific learning experience for both the mentors and girls. Hands-on events like this one are so important because they create an atmosphere where girls can see many positive female role models and can also build a support network of resources to help guide them.” For further details on the L.A. host-committee, sponsors, and professional technologists and mentors, visit the White House Equal Futures App Challenge Facebook event page. For more information about the challenge please visit: Equal Futures App Challenge. |
Jan 14, 2013
Three Days of Love Social Media Campaign
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As Director of Social Media for Three Days of Love, a global initiative to celebrate peace and sustainability on Dec. 20-22, 2012. I worked with a talented team and utilized the latest innovations in social media to launch a new brand. The challenge was to attract a mainstream audience and reach millions of people around the world. The partnership between Three Days of Love, Birth 2012 and UNIFY, culminated with more than 40 major global gatherings and hundreds of smaller celebrations that were linked together during a live event in Los Angeles via global TV broadcast, hosted on Facebook by Fanetwork. The first task was to select keywords for Google search. I needed a phrase with broad appeal that would also tell the brand's unique story. Within a week, we ranked at the top of Google search and now months later, the campaign still does. I curated the images, graphics and video content for our Facebook community page and consulted on how to make the website landing page more user friendly. Our team reached out to a colleague, graphic designer, Shepard Fairey, to create our logo. He redesigned his iconic Peace Fingers artwork and made a bold and beautiful design that gained a wide audience for his work and helped build the Three Days of Love, Birth 2012 and Unify movements. As part of my work, I coordinate social media outreach between my clients and the creatives/heavy hitters who contribute to their projects. So, when we featured Shepard's image to officially launch our new Facebook page, we got over 800 shares within 24 hours. We also wanted to engage our friends on Facebook so we invited users to create, upload, share and vote on original content expressing love and kindess. The incentive was to have the best selections woven into the live global broadcast. The contest was hosted on the revolutionary SendUs platform where YouTube content creators can call out for, own the rights to and publish authentic content from their audience. I was part of the team who designed the content and user navigation for the Three Days of Love studio, and curated content for the live stream. We exceeded our social media goals by reaching over 1,600,000 people on Facebook within three weeks. During the live event on Dec. 21, when we featured a mobile photo booth by PartyPix+, there were over 11,300 people talking about the event. Even after the event, our Facebook page continued to grow and we increased our reach by 250%. Some of our most popular posts, content I curated from around the web, were shared over 1,000 times. The vast majority of this activity was generated by organic search. When I wrapped up the job and presented the social media analytics for the campaign, I realized we succeeded because we created a community where people could share and be heard. And that's the key to social media! |
Aug 27, 2012
How can a media campaign help eradicate climate change?
POST NEW BILLS is a short documentary about Green Patriot Posters, a multimedia design campaign that challenges artists to deepen public understanding and ignite collective action in the fight against climate change.
I co-produced the film with director/producer, Susannah Tantemsapya. Together, we're spearheading sustainable filmmaking initiatives and helping to broaden the environmental movement.
As a public relations strategist, I also create and implement an ongoing interactive media campaign for Creative Migration, the nonprofit organization presenting POST NEW BILLS.
Most recently, I launched a guerilla marketing campaign for our preview screening and ZERO WASTE event with Big City Forum: The Club House at ForYourArt in Los Angeles.
Here are some of the results we achieved organically (without any paid media)!
- Over 200 people attended our event
- 95% increase in organic Google search results for POST NEW BILLS
- 70% increase in Facebook likes and 90% increase in engagement
- Increased funding for Creative Migration
- New opportunities to present the film to organizations and universities; to fundraise and screen the film.
One of our goals is to make sure everyone is heard and to keep the dialog going! At our preview screening we asked our audience "How does sustainability happen?" A selection of the best videos will soon be posted on Creative Migration's website.
The WILD Magazine said the film "aims to mobilize for a sustainable environment and economy for the future."
More press:
Please join me in the conversation about art, journalism, sustainability, activism, media and more.
Apr 27, 2012
POST NEW BILLS - preview screening
POST NEW BILLS: The Story of Green Patriot Posters
Directed and Produced by Susannah Tantemsapya
Producer Hilary White
Friday, April 27th from 8:00-10:00pm
At Ed.Varie, 208 East 7th St. (bet. Avenue B & C), NYC 10009
view teaser here: POST NEW BILLS: The Story of Green Patriot Posters
Please join discussion of our short documentary film about Green Patriot Posters (GPP), a graphic design campaign promoting sustainability. This event will benefit artists, filmmakers, curators and social activists. Our discussion will focus on art and action and the use of sustainable practices in filmmaking.
POST NEW BILLS intimately documents the Green Patriot Posters campaign, revealing the experience of contributors such as Shepard Fairey, DJ Spooky and Michael Bierut (Pentagram Design).
It also debuts the work of new designers, such as Mathilde Fallot who solicited her work on the Green Patriot Posters open-source website. Her poster was then published in a book, displayed in bus kiosks and included in museum exhibitions at the Cooper Hewitt National Design Center and the Walker Arts Center as part of the on-going campaign.
POST NEW BILLS is the first film about Green Patriot Posters and is also part of the first solo exhibition dedicated to the project entitled Public Notice: A Green Patriot Salon.
Contact: Hilary White:
Phone: 310 625 1608
Email: hilary@creativemigration.org
Apr 17, 2012
Public Notice: A Green Patriot Salon
April 21 – 29, 2012, Ed.Varie, New York City
Sponsors: 350.org, Human Impacts Institute, AIGA/NY
Public Notice: A Green Patriot Salon is the first exhibition dedicated solely to the highly acclaimed multi-media design campaign, Green Patriot Posters. The exhibition brings together more than 100 of the best contemporary poster designs promoting sustainability with a series of events, workshops and screenings. Straight forward propaganda will mingle with more abstract, fine art prints, the effect being to both deepen and the broaden the implications of the movement.
The exhibition is produced by The Canary Project, a nonprofit organization that produces art, media and events that deepen public understanding of climate change and energize commitment to solutions. Posters from the campaign have been included in bus ads, billboards, magazines, a book published by Metropolis Books, and museums exhibitions such as Why Design Now at the Cooper-Hewitt National Design Triennial in 2011. So far, the campaign has reached 4-5 million people.
Public Notice: A Green Patriot Salon is curated by The Canary Project (Susannah Sayler and Edward Morris) with Ken Miller and features:
-Debut works by artists Julia Chiang, Kenzo Minami, Jiminie Ha, Deanne Cheuk, New Math and 2×4
-Posters from the collection by artists Shepard Fairey, DJ Spooky, Geoff McFetridge, Michael Beirut
-Designs by high school students who are part of the AIGIA/NY Mentoring Program
Opening: April 21st from 6:00-9:00pm In response to the inevitable question “What can I do to promote sustainability?” representatives from our sponsors, Community Energy and 350.org, will be on hand to offer many options from single-clicks to marches.
Other events:
-April 24: 5:00-8:00pm: A workshop and fundraiser by Human Impacts Institute
-April 26: 8:00-10:00pm: A screening of Gasland sponsored by 350.or
-April 27: 8:00-10:00pm: A preview and discussion of Post New Bills by Creative Migration
Closing: April 29th from 7:00-9:00pm. A video screening, titled Modern Primitive Exchange, party afterwards.
Venue: Ed.Varie, 208 E.7th Street (between Ave. B and C) West Storefront, NYC NY 10009
Contact: Hilary White, phone: 310-625-1608; email: hilary@hilarywhite.com
Feb 21, 2012
I Am Crime: Art on the Edge of Law
Are you ready to catch Zefrey Throwell at the opening of the group show I Am Crime: Art on the Edge of Law at SOMArts Cultural Center in San Francisco on March 8th? A notorious troublemaker himself, Throwell is an artist who constantly navigates the boundaries of the law …as always, his performance will be a surprise and one worth watching…just sayin’
“Curated by Justin Hoover, the exhibit highlights 19 artists who challenge, question or circumvent the legal context of their actions through their work. The art work can be deemed criminal either by accident or by design.
At the opening reception on Thursday March 8 from 6 to 9pm, Mark Pauline of Survival Research Labs (SRL) will demonstrate how gallery visitors may interact with “Spine Robot,” a powerful machine which hurls sculptural heads against the walls of its bulletproof plastic encasement at high speeds. The perceived danger of SRL’s spectacular and occasionally pyrotechnic performances has repeatedly drawn the attention of authorities.”
More info: somarts.org/iamcrime
Feb 18, 2012
Watch the KPCC video of a 1000 Car Horn Symphony in Los Angeles
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Participating in Zefrey Throwell’s 1000 car horn symphony was annoying and exhilarating! |
WATCH HERE: scpr.org/news/2012/02/16/31270/artist-flair-disruption-sounds-horns-la-traffic
