Garis & Hahn
During three weeks in July, I designed and implemented a social media campaign for Garis & Hahn, an art gallery-cum-Kunsthalle that mounts exhibitions focused on conceptual narratives and relevant conversations in contemporary art. Garis & Hahn opened in 2013 with experimental and educational project-based exhibitions; they’ve participated in art fairs in the United States and abroad, and launched collaborations with fashion labels rag & bone and M Missoni. The gallery is relocating from New York to Los Angeles in early 2017 and their inaugural L.A. exhibition with Samuel Stabler was interim hosted at O Gallery LA in Hollywood from July 21st-28th.
The social media campaign aimed at informing Garis & Hahn’s dedicated base of N.Y. supporters about the L.A. exhibition; reaching new audiences including L.A. galleries, journalists, curators, collectors, and the public; increasing attendance at the artist’s reception on July 23rd and throughout the exhibition; and officially announcing the gallery’s move to L.A.
I branded the campaign with images and messaging that is consistent with the gallery’s style; created new covers for their social media channels; developed a strategic editorial calendar that focused on recent images and articles on Stabler’s work; and was community manager on their Facebook, Instagram and Twitter profiles. I created original visual and editorial content for Garis & Hahn by posting live during the artist’s reception. The original photos and posts from the event were among the most popular on social media. I also worked in collaboration with Garis & Hahn’s public relations firm, A&O, who handled press coverage.
Key achievements: A diverse crowd of over 100 people attended Samuel Stabler’s artist reception. In the short span of three weeks Garis & Hahn’s Facebook page reached 12,000 people and page likes increased by 92%. Photos of people got the most traction on Facebook and Instagram, with a total of 1,000 likes on Instagram and an average of 66 likes per post through organic reach. The article in Flaunt Magazine was the most popular post on Twitter where impressions and page visits increased by 900%. A significant number of attendees registered on Eventbrite and the Facebook event reached over 7,000 people.
Notably, Carolina Miranda recommended the exhibition in the Los Angeles Times Datebook and there was lots of excitement about Garis & Hahn relocating to L.A. Our campaign succeeded in substantially building the gallery’s bi-coastal social media presence and generating interest in Garis & Hahn joining the talented artists and evolving art market in L.A.