Parents & Teachers for Tuck

I worked as Social Media Manager for New Economy Campaigns on Parents and Teachers for Tuck, a campaign for parents and by parents in California who believe that our public schools need change. The goal was to elect political newcomer, Marshall Tuck, as the (nonpartisan) State Superintendent of Public Instruction in November 2014 and to put kids educational needs as the top priority in California schools. Over the summer and fall, Parents and Teachers for Tuck engaged thousands of parents online who wanted to change how the decisions about our schools are made in Sacramento. Parents across the state engaged with us on Facebook; signed up to receive and share our emails, bumper stickers and yard signs, and geared up to use their vote to fight for what’s best for their kids.

We had support from a diverse group of people. Here’s what John Legend had to say:

“As you know, I believe it’s so important that every kid in the country has equal access to a great education–and I’m dedicated to helping turn around our schools. There is nothing more significant we can do for our kids than ensure that every child has a great teacher and a real chance to succeed. Yet in California we are fundamentally failing to provide that opportunity. That’s why I am joining thousands of Californians–liberal and conservative–in supporting Marshall Tuck for State Superintendent of Public Instruction. Because when it comes to our kids, we need major change, now. A vote for Marshall Tuck is a vote for a ‘kids first’ agenda when it comes to education.”

As Social Media Manager from July through September, I collaborated on creating a branding strategy for Parents and Teachers for Tuck which included developing editorial and visual content for the website; blogs, email; Facebook and Twitter pages; ad campaigns; and comprehensive analytic reports. As lead on the project from October through the election, I managed all aspects of the digital media campaign.

Marshall Tuck lost the campaign to the incumbent by a narrow margin of 52-48. A great deal of work remains to be done in education reform and we made a significant impact on the way.