PrettySly, a cutting edge company, sources and markets art inspired, contemporary, hand crafted accessories & home decor from the cream of established and up-and-coming South African and African crafters and designers who believe in pushing the boundaries of craft, responsibility, and design. PrettySly offers dynamic up cycled, recycled, ethically sourced, transposed products that are brilliantly crafted and popping with extraordinary colors. PrettySly is on a constant search for inspiration found in hand crafted objects from unexpected places.
PrettySly officially launched its online store in August, 2013. I contributed to developing a digital strategy to introduce PrettySly products to a global community online.
Sales of PrettySly products help provide job creation for artisans ensuring that the profits generated benefit both children and families in the various communities. All PrettySly products create opportunities for a better future for these communities in South Africa and Africa.