White House App Challenge

In response to President Obama’s call to action, countries around the world, including the U.S., recently launched the Equal Futures Partnership: a new effort to empower women and girls.

As part of this initiative, the White House Council on Women and Girls issued a White House Equal Futures App Challenge “to create apps that inspire girls and young women to serve as leaders in our democracy.”

On Jan. 5, 2013, events took place in Los Angeles, Philadelphia and Boston. Notable apps are highlighted on the White House website and in the White House blog.

I was a Co-Host and the Director of Social Media for the Equal Futures App Challenge in Los Angeles. Our team brought together 60 participants, including elementary to college-aged girls and seasoned technologists from local Google HQ and other Silicon Beach top talent. They worked together in teams to articulate problems, define solutions, UX prototype and build apps to submit to the challenge. Leaders from a variety of industries served as judges, including Academy Award-Winning actor Geena Davis, Twitter founder, Jack Dorsey and Jocelyn Goldfein, Director of Engineering at Facebook who noted, “I believe in the power of teenage girls to change the world. I am inspired by their courage, determination, and vision. Developing women leaders is one of the best investments I can think of toward social justice, eradicating poverty, and making a better world.”

To learn more about our event and how social media was utilized to attract students, developers, designers, facilitators and sponsors, click here to read my blog.

All photographs are provided courtesy of Laurie Towers.