LAND (Los Angeles Nomadic Division) presented Fritz Haeg’s Wildflowering L.A., a public wildflower planting initiative that created a beautiful and wild urban landscape across the hills, mountains, high deserts and beaches of Los Angeles County from October 2013 to June 2014. As Media Coordinator for the project launch, I reached out to journalists and reporters to help identify 50 official sites and to activate local communities to participate as well as generate media interest throughout the growing season and for the culminating exhibition which was held in Spring 2014.
Selected sites ranged from vacant lots to front yards and juxtaposed gardens of native annuals with asphalt and speeding traffic. The Los Angeles County Arboretum created one of the most spectacular sites and also demonstrated various approaches to creating balanced and productive garden ecosystems.
Owners of participating sites attended horticultural workshops on Oct. 27th and Nov. 2nd with the Theodore Payne Foundation for Wildflowers & Native Plants and Fritz Haeg where they learned about soil preparation, seeding and wildflower tending. Custom mixes were ‘prescribed’ based on geography and personal preference and each site was officially identified with a prominent carved wood sign reminiscent of national park signs.
Media coverage included the LA Times, LA Weekly, Daily News, KCET, CurbedLA, LAist, Gizmodo, Art + Architecture, Hyperallergic, Take Part, and Artnet.
As Fritz Haeg said, “The story of the seasons is told by the timing and extent of the bloom in direct proportion to the rainfall, temperatures and climate.” Participants and the public delighted in watching the seeds give way to an early spring explosion of bright green and rainbow colors.
LAND (Los Angeles Nomadic Division) is a non-profit public art organization committed to curating site- and situation-specific contemporary art projects in Los Angeles and beyond.
About Fritz Haeg:
Fritz Haeg is a Los Angeles-based artist whose multifaceted practice includes salon-style events and installations that actively involve the audience/viewer. Bodies of work include edible gardens, public dances, educational environments, animal architecture, domestic gatherings, urban parades, temporary encampments, documentary videos, publications, exhibitions, websites, and occasionally buildings for people. Haeg’s work has been exhibited at Tate Modern, London; the Whitney Museum of American Art, New York; and San Francisco Museum of Modern Art, San Francisco. Haeg is a Rome Prize fellow, MacDowell Colony Fellow (2007, 2009 and 2010), and a Montalvo Arts Center fellow (2012).
Wildflowering L.A. was supported by a grant from the James Irvine Foundation.
For more information click here.