Entrophy Symphony Movement III
Zefrey Throwell’s recent projects are rooted in astute social criticism, aggressively reclaiming private space for public use with a focus on convivial community spirit, aka fun. Often the performances involve massive groups of people, such as the largest and loudest symphony in history entitled “Entrophy Symphony Movement III.”
Zefrey took to the highways to record the horns of 1,000 cars from San Pedro to Silverlake, folding them into a sonic movement. Los Angeles Nomadic Division (LAND), a nonprofit public art initiative, produced the performance. Participants sent in the make and model of their car and they were emailed an MP3 based on the tone of their car horn. On Feb. 15, 2012 from 6:00-6:05pm, musicians honked their horns in rhythm with the MP3, wherever they were, becoming the grand horn of Los Angeles.
I worked with Zefrey and LAND to promote the project via email, word of mouth, social media, and traditional media. LAND collaborated with KPCC to produce a feature article and video about the project and we got national coverage in The Washington Post, NBC, Vanity Fair, and Hyperallergic. The event was highly successful, with over 1,000 people attending!
Zefrey Throwell is a New York-based artist who works with video, radio, painting, and people in order to explore the connecting points and underpinnings of social discourse. His work has been exhibited at the Whitney Museum of American Art, New York; the Queens Museum of Art, Queens; and the Guggenheim Museum, New York. His work is in the permanent collection at the Museum of Modern Art, New York as well as in the Hall Collection.